The Board of Control for Cricket in India (BCCI) announced One 97 Communications Pvt. Ltd. (Paytm) as the title sponsors for the BCCI international and domestic matches for the 2019-23 home season.
“I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket,” said the BCCI CEO, Mr. Rahul Johri.
Paytm placed the winning bid at a price of INR 326.80 crore for the 2019-23 home season and at INR 3.80 crores per match, which was at 58% incremental value as compared to the per match bid of INR 2.4 crores previously.
“We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it,” said Mr. Vijay Sharma, founder and CEO of Paytm.