Virat Kohli Among Top Earners on Instagram, Aiming to Join Messi and Ronaldo

Hooper HQ, a leading scheduling tool for Instagram, unveiled its list of top-earning celebrities on the platform on August 11, and Indian cricket star Virat Kohli emerged as a significant earner, signaling a substantial increase from his previous earnings. With a staggering 256 million followers, Virat Kohli, the most followed cricketer on Instagram, has seen his per-post fee skyrocket to 11.45 crore, a remarkable ascent from his eight crore fee in 2022.

This notable surge in earnings places Virat as the highest-paid cricketer on Instagram and positions him at the 5th spot globally among male earners and 14th overall. When it comes to athletes, Virat ranks an impressive third on the list, trailing only behind football legends Lionel Messi and Cristiano Ronaldo, both of whom have a massive following on the platform.

Cristiano Ronaldo, who recently achieved the unprecedented milestone of becoming the first individual to amass 600 million followers on Instagram, stands atop the list as the highest-paid celebrity, earning a remarkable 26.7 crore per post. Following closely behind is Lionel Messi, the 2022 World Cup champion, charging a substantial 21.5 crore per post.

Virat Kohli, known for his active engagement on Instagram and frequent promotional posts, is ambitious in his pursuit to reach the heights of Messi and Ronaldo in terms of earnings. Although currently enjoying a break and not participating in the T20I series against West Indies and Ireland, the 34-year-old cricket sensation is gearing up for his next appearance during the Asia Cup, where he will look to continue making waves both on and off the cricket field.